Universal Mind Identity Design

Our lead, Rebecca was brought on by Universal Mind for a rebrand and brand extension. Universal Mind (UM) at the time, was one of the largest independent digital agencies in North America. Universal Mind was restructuring their organization and with the rebrand they were hoping to achieve elevation as an organization and cater to C-Level clientele. UM was looking to streamline their business into the corporate structure and with that, they sought to extend their sales efforts with a rebrand and brand extension known as the “Digital Continuum”.

When entering the project, it was apparent with Universal Minds’ new direction they needed to strip down their color palette, create a more minimal, point driven message. The previous brand implementation and design was cut and pasted together by a plethora of different designers with a multitude of various backgrounds. Universal Mind lost consistency and a brand voice. Which is right where Rebecca started when considering the brand direction.

Rebecca worked internally with the marketing, development and sales team at Universal Mind to develop a bold brand persona, voice—as well as develop a whole new visual identity and two websites.