Fig Identity Design System

Fig or “Food is Good” is building a world where everyone can eat freely and flourish, regardless of their dietary needs. Living with dietary restrictions is hard! That’s where Fig (your own personal diet profile), comes in to play. Tell Fig how you eat, and Fig will instantly show you all the options that match your unique needs at grocery stores, recipe websites and even restaurants!

I assisted with the creative direction of the Fig brand, which included naming, brand strategy, brand design, advertising and UI design.