Grafton Pickleball Identity Design

GRAFTON sees pickleball as more than just a game — it's a vibrant community, a lifestyle, and a shared passion that brings people together. Unsatisfied with the ordinary, they’re committed to revolutionizing the pickleball journey.

Their goal? To redefine pickleball by embracing two fundamental principles: unwavering quality and cutting-edge design. They're leading the charge as a modern sports brand where design takes center stage, seamlessly blending form and function to enhance your game.

From their paddles, packaging to every step along the customer journey, Rebecca assisted GRAFTON in crafting their identity, vision, product line, apparel, web design and photography. Continually pushing the boundaries to elevate the playing experience and deliver unmatched quality. Join GRAFTON as they inspire players worldwide and redefine the pickleball experience.

Project Deliverables:

— Identity Design + Strategy

— Creative Direction

— Art Direction

— Product Design

— Advertising Campaign

— UI + Web Design

— Packaging

— Social

— Development + Production